Terrie Wheeler

In 1996 Terrie founded Professional Services Marketing, Inc. (PSM) – a consulting firm dedicated exclusively to working with professional services firms and the individuals within those firms. Terrie has more than 20 years of business planning and marketing experience at all levels, including firm wide, regional office, practice group, industry group, and individual marketing initiatives. Terrie has helped scores of services firms develop and implement strategic business and marketing plans.

Terrie has also done extensive work developing and implementing marketing strategies for partner-track professionals in law firms. In fact, PSM offers the Your Personal Marketing Coach SM program to help individual lawyers, financial advisors, bankers and others build profitable and rewarding books of business.

In June 2007, Terrie launched two unique, interactive web-based tools – MarketYourLawPractice.com (MYLP), and MarketYourFinancialPractice.com (MYFP), designed to help lawyers and financial advisors ethically and effectively improve their marketing skills and attract new clients. More than two years in development, MYLP and MYFP were designed to electronically replicate Terrie’s personal marketing coaching process. Both sites give lawyers and financial advisors who may not have the resources to hire marketing consultants or coaches, access a real-time, web-based program with a comprehensive array of marketing tools, tips sheets and other “marketing best practice” resources, as well as personalized advice and encouragement through opportunities to interact with the program’s Virtual Marketing Coach through the site’s Ask a Marketing Question feature. In September 2009 the company launched the UK version of MYLP: www.MarketYourLawPractice.co.uk.

Terrie is also a founding partner of an organization called StandOut: Stand Up for Community – Stand Out in Business. StandOut is a full-service corporate citizenship consulting firm based in the Twin Cities, providing clients with an innovative and integrative approach to corporate citizenship program development.

Other Professional Experience

Prior to founding Professional Services Marketing, Terrie directed the marketing and client services function at three major Twin Cities law firms – Maslon Edelman Borman & Brand, Larkin Hoffman Daly & Lindgren, Ltd., and Popham Haik Schnobrich & Kaufman. In addition, Terrie served as director of marketing for a national litigation support services firm and as director of client services for a public relations consulting firm. Terrie is a past chair of the Minnesota State Bar Association's Marketing and Client Services Section, and served as an investigator and on the screening committee of the Hennepin County Bar Association's Fourth District Ethics Committee.


Terrie holds a master's degree in business (MBC), summa cum laude, from the University of St. Thomas’ Graduate School of Business, where she also earned graduate-level certification in public and media relations. Terrie completed her bachelor's degree, magna cum laude, in organizational management and communications, from Concordia University in Saint Paul, Minnesota.

Speaking Engagements

Terrie is a frequent presenter on topics related to marketing a service business, and has trained for business groups, educational institutions, and professional services firms in Minnesota and throughout the country. Terrie has also served as a guest speaker for undergraduate and graduate programs at the University of St. Thomas, the University of Minnesota's Carlson School of Management, Bethel College, Concordia University, and others. Many of Terrie's training sessions have received college or continuing legal education (CLE) credits.

Community Activities

Terrie has been an engaged member of the business community and has given her expertise freely as founder, board member, committee member or chair in a number of organizations including: Tradition Capital Bank, Experienced Resources, Great River Greening, Milestone Growth Fund, and Camp Courage.

Articles by Terrie Wheeler:

The Four Pillars of Marketing